Encyclopaedia Britannica is establishing a presence in social media.
They now have a Facebook page and a Twitter account. The streams contain some fascinating information.
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Posted by: ccclib | May 28, 2010
Britannica’s Social Media
Posted in Uncategorized
Britannica always seems to be playing catch up. From a dominant position in the encyclopedia market it let Wikipedia overtake it in size and credibility. It then allowed limited editing of its articles. Now it is finally establishing a presence in social media. Over the next few years we will see the continued demise of Britannica as it becomes ever less relevant in an open source,-dominated environment.
By: S Stevens on July 13, 2010
at 1:37 am